An alarm clock for mothers that gave off the scent of the famous "Smell of Baby", bringing back wonderful memories of motherhood.
"The intense connection between the brain and smells creates immediate memories" Michelle Nuback, neurosurgery at Aliança Instituto de Oncologia.
The smell of Johnson's® Baby has already become synonymous with baby smell. It's that lovely baby smell that stimulates a memory and evokes longing. We created an alarm clock which, when triggered, would wake up moms with the famous fragrance "Smell of Baby". The Smell Baby app uses a gadget called Scentee which fires the fragrance when triggered.
- Project Roles
- Art Director, Designer, Illustrator, UI Designer
- Adobe Illustrator, Adobe Photoshop, Conceptual, Interaction
- Mobile Apps
- Project Industries
- Advertising, Health/Pharma