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Jordan Brand City Guide: Chicago

PROJECT: To introduce the Global Brand Team to the City of Chicago, the North Central Jordan Brand team tasked my team with developing a book that delved into key aspects of the city they wanted to focus on - the neighborhoods, the iconic train lines and the consumers who live and breathe authenticity, especially when it comes to basketball, sneakers and the legends who grew up here. ROLE: Lead and crafted story strategy, assisted in graphic design through selection of photography and assets alongside designer James Bailey, wrote and edited all included copy, assisted in relations and management between client and creative teams.

Project Roles
Content Strategist, Copywriter, Editor (Copy), Strategist, Writer
Jordan Brand
Content Writing, Creative Strategy, Design Strategy
Project Industries
Jordan Brand City Guide: Chicago
Jordan Brand City Guide: Chicago