Jordan Brand City Guide: Chicago
Concepted, structured and wrote internal brand book for Jordan Brand's North Central team introducing them to the city of Chicago as they prepare for All-Star Weekend 2020.
Chose photography and managed print production process and feedback from client, as well as communicated with designer to ensure cohesive look and feel.
- Project Roles
- Content Strategist, Copywriter, Editor (Copy), Strategist, Writer
- Jordan Brand
- Content Writing, Creative Strategy, Design Strategy
- Project Industries