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Varuna D Jani

A well-known designer jewellery brand, Varuna D Jani faced a peculiar challenge - Their products were considered exorbitantly priced, even though like other brands, they have a range of pricing. We worked in parallel with their business director to rectify this perception problem, inside out. While the design aesthetic of products and pieces were being revamped, we created a timeless identity for the brand that would go with the products. We also recognise that jewellery is such that design will necessarily evolve over time - however, the brand identity must have a much longer shelf life so it never is out-dated.

Project Roles
Designer, UI Designer, UX/IA Designer
Studio Glyph
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
Branding, Editorial Designs, Packaging, Squarespace Websites, UI Design
Project Industries
Varuna D Jani