Other Half - Pastrytown
For Other Half’s Pastrytown Beer Fest, I oversaw the creation of every design touchpoint before and during the festival. From the logo to character design, wristbands, large-scale vinyl wraps, hundreds of individual pieces of signage, festival merch, a branded wrestling belt and more, Pastrytown was the first pastry-themed beer fest of its kind, and it sure was sweet.
- Project Roles
- Art Director, Artist, Copywriter, Creative Director, Designer, Illustrator, Typographer
- Other Half Brewing Co.
- Adobe Illustrator, Adobe Photoshop, Apparel Design, Creative Direction, Creative Strategy, Design, Gonzo, Project Management
- Art, Branding, Character Designs, Events, Illustrations, Packaging, Parties, Patterns, Products - Physical, Social Media Content, Typography, Wayfinding
- Project Industries
- Beverage, Lifestyle, Wine/Spirits