Other Half - Pastrytown

For Other Half’s Pastrytown Beer Fest, I oversaw the creation of every design touchpoint before and during the festival. From the logo to character design, wristbands, large-scale vinyl wraps, hundreds of individual pieces of signage, festival merch, a branded wrestling belt and more, Pastrytown was the first pastry-themed beer fest of its kind, and it sure was sweet.

Project Roles
Art Director, Artist, Copywriter, Creative Director, Designer, Illustrator, Typographer
Other Half Brewing Co.
Adobe Illustrator, Adobe Photoshop, Apparel Design, Creative Direction, Creative Strategy, Design, Gonzo, Project Management
Art, Branding, Character Designs, Events, Illustrations, Packaging, Parties, Patterns, Products - Physical, Social Media Content, Typography, Wayfinding
Project Industries
Beverage, Lifestyle, Wine/Spirits
Other Half - Pastrytown