Pennzoil National Ad Campaign

• Led strategy and US and Global creative development becoming the key agency liaison for the US and key international markets and rolling out campaigns in - Europe, Latin America, Asia, Canada, Australia - • Directed the execution of broadcast, print, interactive, digital, social media creative and managed production teams • Performed competitive analysis. Develop Creative Briefs and briefed creative team • Directed creative development for Trade Shows and led PR and execution on site at major trade events, i.e. SEMA • Led primary relationships with clients and cross functional partner agencies – Tequila, Donner, Kerry Group, Coyne PR, MediaCom