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Where Others Rest, A Master Rises.

Across 55 fights, Canelo Alvarez has sat in 55 stools. And it’s what he does here - and what others don’t - that makes him a master. While other fighters are just trying to breathe, Canelo has already come up with a hundred different ways to beat you. This is where he rises above the competition; where visualizes what’s next; where he most embodies the Hennessy philosophy of “Never Stop, Never Settle”. So for his 56th fight, we created a film with Hennessy that highlights Canelo’s path to mastery. We transformed the 55 stools from his previous fights into a surreal visual journey that leads us to the fighter he is today, and the fighter he’s about to become.

Project Roles
Copywriter
Company
Droga5
Skills
Content Writing, Copywriting, Editing
Media
Commercials - Broadcast, Social Media Content
Project Industries
Advertising
Where Others Rest, A Master Rises.
Collaborators