Elevating bathroom routine into an oddly satisfying experience
Luxury Escapism is in the process of creating an “Oddly Satisfying Spa” – a physical space in DUMBO that provides wellness experiences made of art and digital media. They were looking for a way to augment their makeshift bathroom into something that remains its functionality but playful and fits within the brand.
From entering the hallway to inside the bathroom, my team created an interactive experience that highlights different aspects of being up in the air. We transformed the hallway into the interior of an airplane with windows looking into the sky, suspended a fluffy cloud above the bathtub and built a box structure around the installation with colorful LEDs that got triggered by locking the door and turning on the sink. As a final surprise, a rainbow appears when exiting the bathroom.
- Project Roles
- Art Director, Art Producer, Designer, Interactive Producer
- Luxury Escapism
- Art Direction, Design, Experiential, Human-Centered Design, Interactive, Producing
- Brand Guidelines, Brand Identity, Concept Art, Interaction Designs, Interactive Installations, Pitch Decks, User Flows, User Journeys, UX Designs, Video Installations, Visual Designs
- Project Industries
- Entertainment, Gaming, Luxury, Media, Technology, Virtual Reality