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Hyatt: Stay As You Are

For NYC Pride 2019, Hyatt wanted to stand out from the crowd, literally. To do this, we created a parade float that embodied their brand messaging, “Stay As You Are”. Using a Hyatt hotel bed we created a stage for performers to dance, snap pics, and show off their true colors. To our surprise, the NYC Pride Parade made history as the largest LGBTQ+ event ever. With 5 million people in attendance, we were able to garner 244k impressions across Hyatt’s social.

Project Roles
Art Director
Skills
Art Direction, Editing, Storyboarding
Media
Brand Films, Corporate Events, Events
Project Industries
Lifestyle, Travel/Tourism
Hyatt: Stay As You Are
Hyatt: Stay As You Are
Hyatt: Stay As You Are
Hyatt: Stay As You Are
Hyatt: Stay As You Are
Collaborators