Hyatt: Stay As You Are
For NYC Pride 2019, Hyatt wanted to stand out from the crowd, literally. To do this, we created a parade float that embodied their brand messaging, “Stay As You Are”.
Using a Hyatt hotel bed we created a stage for performers to dance, snap pics, and show off their true colors.
To our surprise, the NYC Pride Parade made history as the largest LGBTQ+ event ever. With 5 million people in attendance, we were able to garner 244k impressions across Hyatt’s social.
- Project Roles
- Art Director
- Art Direction, Editing, Storyboarding
- Brand Films, Corporate Events, Events
- Project Industries
- Lifestyle, Travel/Tourism