The Charles Challenge

In Boston, athletes are royalty. Yet some of the city's best competitors go completely unnoticed and even lack the resources they need to compete. So how do we level the playing field and get the local Sports Media Industrial Complex talking about the UBC women? With something no Bostonian can ignore: by trolling the kings of Beantown sports.

We made social posts and videos for the four women rowers to share out. We also made an instagram story kit for them to pass along to their followers to post and tag the GOATS for maximum impact.