Making Comfort Food More Comfortable—Brisky Bagels
Brothers Miguel and Renata are always so full of optimism and love for everyone around them. They just knew they had to share their passion with the world, and that food was the best way to do it. They were determined to have the best New York-style bagel shop in town. But they needed help to develop their idea. That’s where the tricky part started. They needed the full branding treatment: naming, colors, communication, social media strategy, stationery—everything evoking the same feelings of warmth.
The essence of the business provided the entire backstory we needed: a business full of life, energetic—Brisky. Once the name was settled, we used it as the backbone for the strategy of the brand.
All of the collaterals were in line with the positive vibes and emotions evoked by the name Brisky Bagels. We established the style guide from which all the communication efforts branched: graphic design, colors, and fonts, language style, behavior guide—everything. Customers needed to enter Brisky Bagels and have the ultimate positive customer experience.
The color green represents life, optimism, energy, and renewal. It was an obvious choice in order to tell the customers “What can we do to help you feel better here?”. The customer experience is the main priority, so we made all the branded materials act accordingly.
The social media strategy involved positive phrases for the day, and every communication effort followed suit. Overall, Brisky’s staff, location, décor, and messages connected with the customers according to the strategy suggested. And we’re motivated through every minute of it.