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Toyota FaceRace

Toyotas are known for their reliability, safety, and hybrid efficiency. To make the case that Toyotas are fun, we created an AR-powered Snapchat mini-game where the user gets to drive three different Toyota vehicles using their face. And to make it more fun, we added two easter eggs. When a user opens their mouth, the Toyota’s honk. When they open their eyes extra wide, the headlamps come on. The game is running on Snapchat in fall 2019. To manually unlock the lens and play the game, take a photo with this snap code and add it as a friend. It will unlock the lens for 24 hours. (Deep-linking in Snapchat is cumbersome.)

Project Roles
Copywriter, Creative Director, Creative Technologist
Company
Toyota
Skills
Content Strategy, Content Writing, Copywriting, Interaction, Interactive
Media
Games - Mobile, Mobile Apps
Project Industries
Automotive
Toyota FaceRace
Toyota FaceRace
Collaborators