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Fresh Eats. by AmazonFresh

There's a plethora of catchy food metaphors used in songs and in music artists stage names. We all have an appetite for music and music fits into all major food groups. Fresh Eats., by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be.

Project Roles
Conceptual, Content, Copywriting
Advertising, Products - Digital, Social Media Content, Social Media Copy