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Littlewoods Ireland - Style of Play

Littlewoods Ireland wanted us to take their 'Style of Play' sponsorship platform, which was all about the literal style of hurling on the field and the fashion style of the players off of it and give it new meaning for 2019. We created a campaign that celebrated the diverse mix of people and personalities that make up the world of the hurling - using real fans and players to help authentically capture the energy and excitement that the championship brings every year. To kick the campaign off, we created a 60-second spot that introduced the new expression of Style of Play, with fans and players from each major hurling county. The, then for the All-Ireland Hurling Final between long-time rivals Kilkenny and Tipperary, we created a rivalry based video to push out on the lead up to the big match.

Project Roles
Copywriter
Company
JWT Folk
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Retail