Troika tapped me to lead the creative and motion for the entirety of the BYUtv network branding campaign. In total, we delivered several different looks for each respective night (i.e. comedy, movie, adventure, sports etc.) The project consisted of hundreds of design concepts, iterated style frames, and robust 3D motion design and compositing techniques. My role was to strategize the creative and present high quality design concepts for the client to select from. Once the designs were approved, I staged files in Cinema 4d, and created initial textures, lighting setups and conceptual animations that other artists and motion designers would replicate throughout the entire package. I oversaw the team of artists and managed the thematic consistency of the project in all of its fine details. From conception to compositing, sound design and toolkiting of files I worked along side my team of artists to not only encourage, trouble shoot and concept ideas but to also lead and deliver an amazing collection of branded promos, interstitials, ID's, menus, lower thirds, pre and post game graphics, player cards, matchups and many more elements.