BreastScreen NSW - 'Not in my Family'
People often think that if they don’t have a history of breast cancer in their family, they aren’t at risk. But that’s not the case for 9 out of 10 women diagnosed with breast cancer. This insight drove our pitch-winning idea for one of Australia’s most successful breast cancer campaigns.
CW: Molly Cathcart
AD: Anna Farrell
ECD: Richard Morgan
Director: Simon Harsent
- Project Roles
- BreastScreen NSW
- Copywriting, Creative Research, Creative Strategy
- Billboards, Commercials - Radio, Commercials - Video, Magazines, Social Media Content, Social Media Copy
- Project Industries