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BreastScreen NSW - 'Not in my Family'

People often think that if they don’t have a history of breast cancer in their family, they aren’t at risk. But that’s not the case for 9 out of 10 women diagnosed with breast cancer. This insight drove our pitch-winning idea for one of Australia’s most successful breast cancer campaigns. CW: Molly Cathcart AD: Anna Farrell ECD: Richard Morgan Director: Simon Harsent

Project Roles
BreastScreen NSW
Copywriting, Creative Research, Creative Strategy
Billboards, Commercials - Radio, Commercials - Video, Magazines, Social Media Content, Social Media Copy
Project Industries
BreastScreen NSW - 'Not in my Family'