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VIZIO + APPLE

This campaign is aimed squarely at Apple Fans. Everyone loves Apple. In developing the campaign we needed to keep in mind what people love about Apple. On one level it’s about the ecosystem and simplicity of use. And another is lifestyle, innovation, passion and style. We had to make sure that Vizio came across as a worthy part of the story. This was achieved through producing 1–30sec commercial and 8–15sec demo spots.

Project Roles
Creative Director
Company
M&C Saatchi LA
Skills
Creative Direction
Media
Commercials - Broadcast
VIZIO + APPLE