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Salesforce Culture Book

When I started at Salesforce, I saw an opportunity to create something tactile that would literally tell the story of people working for this company across the globe. Drawing on my previous publications work, I envisioned a “coffee table book”—employees and guests alike could pick it up, open to any page, and jump in. Since its debut in 2015, this 200+ page book has become a yearly tradition, capturing the major milestones of culture and life at Salesforce. (It’s also been a winning submission for Fortune 100’s Best Companies to Work For list.) Because the book profiles different employees and their offices across the US and worldwide, photography is a crucial element. I set the creative direction of the photography, and communicate it to all photographers (20+ shoots) in multiple regions around the globe. I also contributed to content structure and layout design, contracting illustrators, and selecting and working with print vendors on-press.

Project Roles
Art Director, Creative Director, Designer
Company
Salesforce
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Creative Research, Creative Strategy
Media
Book Covers, Books, Illustrations, Photography
Project Industries
Technology
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book
Salesforce Culture Book