For hockey players, there's no more important piece of equipment than their skates. The better they fit, the better the player performs. CCM, which has been making skates for more than a century, launched a new line of hyper-light skates designed to mold to a skater's foot. The result is a skate that feels like it was built to be a part of you. From packaging to stick graphics, that idea was made as clear as a game-winning goal.
- Project Roles
- Creative Director, Writer