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Boss Betty News

Boss Betty is a new media company that focuses on all women in big business. The primary industries covered will be advertising/media, energy, finance, law, manufacturing, retail, science & healthcare, and technology & engineering. With the idea of the hardworking everyday woman embarking on leadership roles in big business, the client wanted something sophisticated, approachable, but with a powerful edge. I combined the idea of such notable figures as Betty Cooper, Indra Nooyi and Anne-Marie Slaughter with a nod to the women’s movement.

Project Roles
Art Director
Boss Betty News
Art Direction, Creative Direction, Creative Research, Design, Packaging Design
Brand Identity, Branding, Logos
Project Industries
Education, Entertainment, Finance, Media, Startups, Technology
Boss Betty News
Boss Betty News