The goal was to create a seamless app-based referral program that provides mutual value to both the referrer and the referred. I was the Lead UX designer and collaborated with the strategy team, copywriter and visual designer.
We learned that despite business limitations, we could create an easy to use, intuitive process that would make customers not only feel rewarded but deepen their relationship with Verizon.
Due to launch early 2020, the result was a simple end-to-end experience that was signed off by the client stakeholders and tech leads alike.
- Project Roles
- UX/IA Designer
- Verizon Wireless
- Content Strategy, Design, Design Strategy, Human-Centered Design, Information Architecture, Interaction, Keynote, Low / High Fidelity Prototyping, Mobile, Sketch, Sketching, Speaking Engagements, User Behavior Research, User Research
- App Design, Brand Guidelines, Customer Journey Map, Interaction Designs, Microsites, Mobile Apps, Presentations, Products - Digital, Prototypes, Site Maps, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes