Brand Identity System for OAAA

The Outdoor Advertising Association of America, commonly known as the “OAAA”, is a passionate advocate and a progressive thought-leader that protects, unites and advances the interests of the out of home advertising industry. This refreshed identity system provides a dynamic new brand platform to continue this important work. The new OAAA brand identity is bold, energetic, and modern. It represents an intentional evolution from the current logo and literally “breaks out of the box” to express the organization’s forward-looking vision, leadership and advocacy.