Brand Identity System for The Associated Press
Owned by The Associated Press, Invision represents the world’s most high-profile entertainment and celebrity photographers who capture today’s hottest personalities. As a new venture, Invision was seeking a brand identity. The solution: an identity that communicates the talent of Invision’s photographers who capture unique images from the inside. The idea of focusing in on a subject matter is suggested by the frame. The notch cut away from the frame is used as a navigational device to prompt messages in communications.
- Project Roles
- Creative Director, Designer
- Invision by The Associated Press
- Brand Strategy, Creative Direction, Design
- Brand Guidelines, Brand Identity, Branding
- Project Industries