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Brand Identity System for The Associated Press

Owned by The Associated Press, Invision represents the world’s most high-profile entertainment and celebrity photographers who capture today’s hottest personalities. As a new venture, Invision was seeking a brand identity. The solution: an identity that communicates the talent of Invision’s photographers who capture unique images from the inside. The idea of focusing in on a subject matter is suggested by the frame. The notch cut away from the frame is used as a navigational device to prompt messages in communications.

Project Roles
Creative Director, Designer
Company
Invision by The Associated Press
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Media
Brand Identity System for The Associated Press
Brand Identity System for The Associated Press
Brand Identity System for The Associated Press
Brand Identity System for The Associated Press
Brand Identity System for The Associated Press
Brand Identity System for The Associated Press