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Brand Identity System for Wellbeing Start-Up

Utmost is a start-up that is focused on helping people make smarter, more informed choices around their personal health, with an eye toward creating sustainable practices and routines that lead to better overall wellness. A key aspect of Utmost is to educate people and organizations on how smart decisions around personal health also positively impact the health of the planet. The founder was seeking a brand identity that could translate across all communications; mainly for digital and a mobile app. A brand identity was created that emphasizes connecting, energy and forward thinking. The identity was applied to the design of a mobile app, website, business card and marketing collateral. Brand guidelines were also delivered to describe the color palette, typefaces, gradients, photography style and patterns.

Project Roles
Creative Director, Designer, Strategist
Company
Utmost
Skills
Brand Strategy, Creative Direction, Creative Strategy, Design
Media
Brand Guidelines, Brand Identity, Branding, Mobile Apps, Websites
Project Industries
Health/Pharma
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up
Brand Identity System for Wellbeing Start-Up