Brand Identity System for Wellbeing Start-Up
Utmost is a start-up that is focused on helping people make smarter, more informed choices around their personal health, with an eye toward creating sustainable practices and routines that lead to better overall wellness. A key aspect of Utmost is to educate people and organizations on how smart decisions around personal health also positively impact the health of the planet. The founder was seeking a brand identity that could translate across all communications; mainly for digital and a mobile app.
A brand identity was created that emphasizes connecting, energy and forward thinking. The identity was applied to the design of a mobile app, website, business card and marketing collateral. Brand guidelines were also delivered to describe the color palette, typefaces, gradients, photography style and patterns.
- Project Roles
- Creative Director, Designer, Strategist
- Brand Strategy, Creative Direction, Creative Strategy, Design
- Brand Guidelines, Brand Identity, Branding, Mobile Apps, Websites
- Project Industries