Brand Identity System for Fig & Olive
Fig & Olive restaurant was looking to strengthen its brand. With three restaurants in New York and new openings on the West coast, Fig & Olive’s exposure had increased three-fold. Its core message — Mediterranean cuisine and artisanal approach—needed to be translated across communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own as well as be part of a larger offer.
The work began by developing a brand strategy and a brand book that told the Fig & Olive story. Looking into its origins of the South of France, I created elements to tell the Fig & Olive story — messaging, clean design and enticing photography — all created a warm, inviting look and feel, and resonated with the interior architecture to create an overall consistent experience.
- Project Roles
- Creative Director, Designer, Project Manager, Strategist
- Fig & Olive
- Brand Strategy, Consulting, Creative Direction, Creative Strategy, Design, Packaging Design, Visual Development
- Brand Guidelines, Brand Identity, Branding
- Project Industries