Brand identity, product, and marketing campaign design for a portable food allergen detector called ‘Aidi’, which is derived from “allergy detective.” Aidi functions as a dual spoon and an urgent auto allergen injector. Aidi is designed to alert children to the presence of allergens in their food, enabling them to independently and safely protect themselves against foods that would cause allergic reactions. Aidi also helps children take rapid appropriate action by themselves against an allergic reaction with an automatic medicine injector.
- Project Roles
- Self Employed
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Advertising, Brand Guidelines, Brand Identity, Branding, Editorial Designs
- Project Industries
- Education, Health/Pharma