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Dick's Sporting Goods, CALIA by Carrie Underwood, F/W 2018

Let’s take a moment to forget about body mass index and waistlines, and focus on the intangible, yet maybe more important, parts of working out: Confidence. Composure. Courage. These are the true measures of success, that help you well beyond the gym or studio. They’re what make you a better friend, a better mother, a better leader. They’re what inspire our new CALIA by Carrie Underwood collection. And they’re exactly why we stay the path.

Project Roles
Art Director, Designer
Company
Badger & Winters
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Advertising, Fashion
Dick's Sporting Goods, CALIA by Carrie Underwood, F/W 2018