Brand Strategy and Logo Design
Brand strategy and logo design for a business pivot. My freelance client began a pivot from employment as a coordinator of therapeutic music for Cigna health to becoming a consultant for hospitals and care facilities on patient care through therapeutic music.
The client was only only employed as a coordinator for therapeutic music, but had a multi-decade career as a Juilliard-trained harpist for events, and celebrities (including several presidents). The goal of the new brand was to appeal to c-suite decision makers, while not alienating event clients.
I created a fresh clean look for the brand that would incorporate a clean, classic palette while still including warmth and inspiration.
- Project Roles
- Designer, Strategist
- Sacred Space
- Adobe Illustrator, Adobe InDesign
- Brand Identity, Logos
- Project Industries