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Brand Strategy and Logo Design

Brand strategy and logo design for a business pivot. My freelance client began a pivot from employment as a coordinator of therapeutic music for Cigna health to becoming a consultant for hospitals and care facilities on patient care through therapeutic music. The client was only only employed as a coordinator for therapeutic music, but had a multi-decade career as a Juilliard-trained harpist for events, and celebrities (including several presidents). The goal of the new brand was to appeal to c-suite decision makers, while not alienating event clients. I created a fresh clean look for the brand that would incorporate a clean, classic palette while still including warmth and inspiration.

Project Roles
Designer, Strategist
Company
Sacred Space
Skills
Adobe Illustrator, Adobe InDesign
Media
Brand Identity, Logos
Project Industries
Startups
Brand Strategy and Logo Design
Brand Strategy and Logo Design
Brand Strategy and Logo Design
Brand Strategy and Logo Design
Brand Strategy and Logo Design
Brand Strategy and Logo Design