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Audi Q8 Launch - 'Scripted'

The Q8 is Audi unleashed. It has more style, more substance and more tech than any model before it. For its Sydney launch, we needed an idea to do it justice. We enlisted the help of Audi Ambassador, Richard Roxburgh (you may remember him from such films as Moulin Rouge, or Van Helsing), to bring to life the story of a driver who is so enamoured with his Audi Q8 that he falls into a monologue: describing the power, capability and pure enjoyment of being behind the wheel, before he is abruptly snapped back to reality. Audi liked the TVC and Richard Reviews so much, they were used globally. CW: Molly Cathcart AD: Jason Ah Tow CD: Sean Larkin ECD: Gary McCreadie Director: Damon Cameron

Project Roles
Copywriter
Company
Audi
Skills
Copywriting, Creative Direction, Creative Research, Creative Strategy
Media
Billboards, Commercials - Video, Magazines, Social Media Content
Project Industries
Advertising
Audi Q8 Launch - 'Scripted'