Banana Boat - 'Little Reflector Boy'
New Banana Boat Simply Protect with zinc is so reflective, it’s a bit like a disco ball… or at least that’s one kid’s interpretation. We were challenged to launch a new product in Australia that would convey the scientific benefits of adding zinc to sunscreen while maintaining BB’s playful tone of voice. The solution: Little Reflector Boy.
CW: Molly Cathcart; Craig Merrett
AD: Zac Goldberg
ECD: Gary McCreadie; Scott Huebscher
Director: Leo Woodhead
- Project Roles
- Banana Boat
- Copywriting, Creative Strategy
- Commercials - Video
- Project Industries