Banana Boat - 'Little Reflector Boy'

New Banana Boat Simply Protect with zinc is so reflective, it’s a bit like a disco ball… or at least that’s one kid’s interpretation. We were challenged to launch a new product in Australia that would convey the scientific benefits of adding zinc to sunscreen while maintaining BB’s playful tone of voice. The solution: Little Reflector Boy. CW: Molly Cathcart; Craig Merrett AD: Zac Goldberg ECD: Gary McCreadie; Scott Huebscher Director: Leo Woodhead