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Your Gateway to Asia

Our team wanted to over emphasize being a true "Gateway to Asia" to EVA Air Lines lesser familiar American market by giving potential flyers the ability to immerse themselves in a taste of what being in Asia would feel like. A user would hover their phones over our print or OOH to see the page come to life. To further immerse them we designed a Microsite taking viewers deeper down the rabbit hole of exploring our 3 hero destinations.

Project Roles
Art Director, Designer, UX/IA Designer
Company
MullenLowe
Skills
Adobe Photoshop, After Effects, Art Direction, Sketch
Media
Augmented Reality, Billboards, Games - Mobile, Magazines, Microsites, Scripted TV, Websites
Project Industries
Advertising
Your Gateway to Asia
Your Gateway to Asia
Your Gateway to Asia
Your Gateway to Asia
Your Gateway to Asia
Your Gateway to Asia