Gatehouse Bank TV Brand Launch
Gatehoue are a Shariah compliant bank offering a principled alternative to traditional financial institutions.
This TVC acted as a soft launch to the bank’s primary Islamic audience, helping create awareness of a recent rebrand and of the central offering of ‘a different way’. Developing a proposition that separates Gatehouse from more traditional Islamic banks and creates real appeal for secular audiences.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Wrangling - Creatives
- Advertising, Scripted TV
- Project Industries
- Advertising, Finance