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Gatehouse Bank TV Brand Launch

Gatehoue are a Shariah compliant bank offering a principled alternative to traditional financial institutions. This TVC acted as a soft launch to the bank’s primary Islamic audience, helping create awareness of a recent rebrand and of the central offering of ‘a different way’. Developing a proposition that separates Gatehouse from more traditional Islamic banks and creates real appeal for secular audiences.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction, Wrangling - Creatives
Advertising, Scripted TV
Project Industries
Advertising, Finance