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It’s called the ‘ONE+ System.’ 40 tools, one battery. Excellent proposition. But what to do for a Christmas campaign? A Christmas campaign on social media of all places? Well Buzzfeed and all those other guys are driving us all mad with endless recipe videos. Let’s show ‘em how it’s done. This project was immense fun to conceive and film. We shot the whole thing in the agency boardroom with five of us cramped around a tiny table. (Masthead videos created as 'hero’ content were also supported by more frequent ‘always on’ content promoted through social media. These were used to inform, entertain, and provide the opportunity to win some goodies.)

Project Roles
Copywriter, Strategist
Copywriting, Creative Strategy
Commercials - Video
Project Industries
Advertising, Technology