Breast Cancer Care 'Days'

Breast Cancer Care are the only charity in the UK offering dedicated, specialist support for every issue affecting breast cancer sufferers. However, they’ve traditionally lost out in the awareness game to charities with bigger ad budgets. The concept behind this campaign was developed to position BCC as the obvious choice for sufferers seeking support, and the obvious choice for their physicians and medical practitioners to recommend to them. (When we presented the script for the hero TVC, the entire borad burst into tears. I don’t think I’ll ever hit a nail on the head so perfectly ever again.)