Book Of Isaiah II
Isaiah Thomas approached us with a very interesting problem to solve. He was coming out of being injured and wanted The Players' Tribune to tell his story - through his lens. Thomas also wanted to us to create a memorable brand. One that would represent him on and off the court. The work below is a showcase of his journey from injury to All-star. We did this by creating a brand, documenting an episodic series, and publishing an online e-commerce store where all profits would go to proceeds of his choice.
- Project Roles
- The Players' Tribune
- Brand Strategy, Conceptual, Motion, Visual Development
- Brand Identity, Interaction Designs
- Project Industries
- Advertising, Sports