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Book Of Isaiah II

Isaiah Thomas approached us with a very interesting problem to solve. He was coming out of being injured and wanted The Players' Tribune to tell his story - through his lens. Thomas also wanted to us to create a memorable brand. One that would represent him on and off the court. The work below is a showcase of his journey from injury to All-star. We did this by creating a brand, documenting an episodic series, and publishing an online e-commerce store where all profits would go to proceeds of his choice.

Project Roles
The Players' Tribune
Brand Strategy, Conceptual, Motion, Visual Development
Brand Identity, Interaction Designs
Project Industries
Advertising, Sports
Book Of Isaiah II