Amazon Same-Day Shipping Launch
How do you work around the brand promise of Free Two-Day Shipping when Amazon continues to find new ways to get items to customers faster and faster? This campaign introduced Amazon’s first foray into solving this issue. We created scalable assets including online advertising, video and infographics that could be easily assembled as new metro areas added this service.
- Project Roles
- Content Strategist, Copywriter
- Brand Strategy, Content Strategy, Copywriting
- Brand Guidelines, Naming
- Project Industries