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Sprint/NBA - Social Media Activation

Created, pitched and executed #BKD4aDay from Sprint, a sweepstakes spanning multiple social media sites involving Kevin Durant. This sweepstakes was designed to drive registration for Sprint's NBA partnership. Kevin Durant was utilized as a source of engagement as well as the Grand Prize. This project required a thoughtful, strategic approach; from concept to execution to approval from the superstar's representatives.

Project Roles
Copywriter
Company
Sprint
Skills
Copywriting, Creative Strategy, Digital, Experiential, Mobile, Retail, Social, Social Media Strategy , Sports
Media
Social Media Content, Social Media Copy, Websites
Project Industries
Retail, Sports, Technology
Sprint/NBA - Social Media Activation