Sprint/NBA - Social Media Activation
Created, pitched and executed #BKD4aDay from Sprint, a sweepstakes spanning multiple social media sites involving Kevin Durant. This sweepstakes was designed to drive registration for Sprint's NBA partnership. Kevin Durant was utilized as a source of engagement as well as the Grand Prize. This project required a thoughtful, strategic approach; from concept to execution to approval from the superstar's representatives.
- Project Roles
- Copywriting, Creative Strategy, Digital, Experiential, Mobile, Retail, Social, Social Media Strategy , Sports
- Social Media Content, Social Media Copy, Websites
- Project Industries
- Retail, Sports, Technology