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Diet Coke

Diet Coke was born in the 80s out of the idea, ‘for a taste that is more bold than Coke.’ Moving away from the grey on grey can of old, we referenced Diet Coke’s bold beginnings for this spec work. By creating a 2017 twist on the 80s look, we brought the pleasure and desire back to the brand.

Project Roles
Art Director
Company
Ogilvy & Mather
Skills
Art Direction, Conceptual, Experiential
Media
Photography, Set Designs
Project Industries
Beverage
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Diet Coke
Collaborators