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West Elm Brand Refresh

Led the design for the West Elm brand refresh which included an update to the logo, a new brand submark, selecting two new typefaces + and new graphic treatments that were applied across all brand creative channels. Created brand standards guides for creative department for implementation.

Project Roles
Designer
Company
West Elm
Skills
Art Direction, Creative Research, Design
Media
Brand Identity, Branding
Project Industries
Retail
West Elm Brand Refresh
West Elm Brand Refresh
West Elm Brand Refresh
West Elm Brand Refresh
West Elm Brand Refresh
West Elm Brand Refresh
West Elm Brand Refresh