Clarks Kids AW18 Campaign
For AW18 our challenge was to connect with millennial parents.
So we set out to create a campaign that encourages parents to empower their kids to be the leaders of tomorrow and enables them to be their true selves. The film-led campaign is about how kids see the world differently to adults. In a world full of hate, they are the purest minds on the planet and they have the power to change it for the better. The film celebrates kids running wild - free to be themselves, whilst the layers of voice over and screen graphics communicate a larger, more political message of freedom. The film juxtaposes colourful studio shots, representing unity and equality, with stylish B&W shots celebrating freedom and individuality of each child.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design
- Advertising, Brand Films, Social Media Content
- Project Industries