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Clarks Kids AW18 Campaign

For AW18 our challenge was to connect with millennial parents. So we set out to create a campaign that encourages parents to empower their kids to be the leaders of tomorrow and enables them to be their true selves. The film-led campaign is about how kids see the world differently to adults. In a world full of hate, they are the purest minds on the planet and they have the power to change it for the better. The film celebrates kids running wild - free to be themselves, whilst the layers of voice over and screen graphics communicate a larger, more political message of freedom. The film juxtaposes colourful studio shots, representing unity and equality, with stylish B&W shots celebrating freedom and individuality of each child.

Project Roles
Art Director, Creative Director, Designer
Company
CLARKS
Skills
Art Direction, Creative Direction, Design
Media
Advertising, Brand Films, Social Media Content
Project Industries
Fashion
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign
Clarks Kids AW18 Campaign