Fundraising case study
The Indianapolis Senior Center supported residents ages 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered a more-appropriate solution than others it had investigated.
To undertake this project, the Indianapolis Senior Center targeted a $2,390,100 capital campaign objective, out of which no funds would come from government sources.
I researched, wrote, designed, laid out, typeset, and produced the study for this campaign, using the stories of individual members to present the case for support.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Editor (Copy), Retoucher
- Indianapolis Senior Center
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Design, Editing, Proofreading, Retouching
- Project Industries