Lenovo - Go Small or Go Home
For their 2016 trade show, Lenovo needed a series of eye-catching displays to showcase the YOGA Book's five key features. Instead of creating a big, flashy trade show booth, Lenovo went small, inviting visitors to get in close with our Yoga Books. Each display featured the product and highlighted the following features: weight and thickness, 4K screen, bookpad, HALO keyboard and stylus. The approach helped the Yoga Book garner the second most reviews at the event, allowing it to be featured in a $300M walmart media buy.
- Project Roles
- Art Director
- Ogilvy & Mather
- Art Direction, Conceptual, Creative Direction
- GIFs, Photography, Set Designs, Storyboards
- Project Industries