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HelloFresh Brand Positioning

I was assigned the task to take a 360 approach to all brand applications across all channels. The goal was to define the brand positioning, improve the overall creative process and optimize content to increase conversion and retention. A unified vision was applied across social media, product innovation and development, TV, video, brand and influencer partnerships, packaging, direct mail and a broad range of printed collateral. As a result of the evolution, the output of higher-quality assets led to HelloFresh being named the #1 meal kit company in the US. Asset creation increased by 800% and paid social content continues to achieve record-breaking CPA’s.

Project Roles
Art Director, Content Strategist, Creative Director, Designer
Company
Hello Fresh
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Briefs, Commercials - Broadcast, Concept Art
Project Industries
Packaged Goods
HelloFresh Brand Positioning
HelloFresh Brand Positioning
HelloFresh Brand Positioning
HelloFresh Brand Positioning
HelloFresh Brand Positioning
HelloFresh Brand Positioning
HelloFresh Brand Positioning