Brand identity and concepts for the Totes rain boot collection. Made from revolutionary technology, these boots are designed for all year round use. The logotype forms a cloud holding shape creating a visual link to cirrus cloud formations as well as the products category changing lightweight material. The cloud becomes a device that is carried through all applications. Encouraging interaction with the product was part of the brief and informs the instore concepts and boot packaging.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Identity, Branded Content, Branding, Packaging, Visual Designs
- Project Industries