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Baileys Festive Pack - Limited Edition

As part of a global repositioning of Baileys as the ultimate adult indulgence, the outer packaging became a canvas for expression. The Baileys Festive Pack was one of the first to be released as part of the Limited Edition range. This series of 4 non-denominational labels were inspired by holiday craft. The packs sold out in record time.

Project Roles
Art Director, Creative Director, Designer
Company
Baileys
Skills
Art Direction, Conceptual, Creative Direction, Creative Strategy, Design
Media
Illustrations, Packaging
Project Industries
Beverage
Baileys Festive Pack - Limited Edition
Baileys Festive Pack - Limited Edition