Baileys Festive Pack - Limited Edition
As part of a global repositioning of Baileys as the ultimate adult indulgence, the outer packaging became a canvas for expression. The Baileys Festive Pack was one of the first to be released as part of the Limited Edition range. This series of 4 non-denominational labels were inspired by holiday craft. The packs sold out in record time.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Conceptual, Creative Direction, Creative Strategy, Design
- Illustrations, Packaging
- Project Industries