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Lays Global Visual Identity System

As part of a global repositioning, I led a team to create the Lays Global Visual Identity. This comprehensive system provided a guide to the global market covering all asset creation which would work harmoniously with any country's flavor portfolio. The modular system provided a flexible series of visual devices that could adapt to any application. The VIS was hugely successful worldwide.

Project Roles
Creative Director
Company
PepsiCo
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Motion Graphics
Project Industries
Packaged Goods
Lays Global Visual Identity System
Lays Global Visual Identity System
Lays Global Visual Identity System
Lays Global Visual Identity System