Lays Global Visual Identity System
As part of a global repositioning, I led a team to create the Lays Global Visual Identity. This comprehensive system provided a guide to the global market covering all asset creation which would work harmoniously with any country's flavor portfolio. The modular system provided a flexible series of visual devices that could adapt to any application. The VIS was hugely successful worldwide.
- Project Roles
- Creative Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Brand Identity, Branded Content, Branding, Motion Graphics
- Project Industries
- Packaged Goods