The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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Wrangler - Wrangler On My Booty

When Lil Nas X, a young black artist, had a viral country hit with the song “Old Town Road,” the gatekeepers of country music didn’t welcome him. Country Music Billboard removed him and his hit song from the charts, saying it wasn’t “country enough.” We disagreed. So we brought a brand with well-established country credentials into the conversation. We partnered Lil Nas X with Wrangler jeans, a controversial move that invited this perceived outsider into an authentic country culture, and told the world that Lil Nas X is “country enough” for one of the most iconic cowboy brands in America.

Project Roles
Art Director
Company
Mother New York
Skills
Art Direction, Conceptual, Social Media Strategy , Digital Tech, Fashion
Media
Products - Digital, Social Media Content, Augmented Reality, Branding
Project Industries
Advertising, Entertainment, Fashion, Music, Technology
Wrangler - Wrangler On My Booty
Collaborators